Paid Social Account Executive

Groupm

Paid Social Account Executive

Salary Not Specified

Groupm, Manchester

  • Full time
  • Permanent
  • Onsite working

Posted 2 weeks ago, 24 Apr | Get your application in now before you miss out!

Closing date: Closing date not specified

job Ref: 3d87e40816554c1e8b2b267c011615ac

Full Job Description

As Account Executive the successful candidate will rapidly develop their knowledge of paid advertising across all the key social channels, from activation through to reporting. They will also learn how to work as part of a team that plan & deliver award-winning work in a busy agency environment that has training + development at its core., As part of a busy Paid Social team the role is varied with several areas of focus. Account Executives will be given all the necessary training to help develop the skills required to fulfil their responsibilities. These include:

Campaign Management

  • End-to-end set up of paid social campaigns across all the relevant social platforms.

  • Undertaking regular quality assurance (QA) checks to ensure campaigns are set up to defined best practice standards.

  • Monitoring campaign performance and pacing to ensure activity delivers as expected. Troubleshooting and optimising campaigns in order to improve performance as necessary.

  • Working to produce detailed & accurate weekly/monthly campaign performance reports, often in Microsoft Excel.

  • Writing performance commentary that delivers valuable insight and recommendations to clients.

  • Assisting with more detailed analysis including end-of-campaign reporting, quarterly/annual reviews, and on standalone projects.


  • Client & Partner Management
  • Working closely with your line-manager & the wider team to support the delivery of high-quality work for clients.

  • Working with partners and attending regular platform training sessions to further develop your paid social skillset.


  • Operational Excellence
  • Responsible for managing your workload and for communicating clearly and in a timely manner with internal and external stakeholders as required across email, chat, video and in-person.

  • Attend regular internal meetings and training sessions in order to actively contribute to a collaborative and friendly paid social community.

  • Responsible for following the mandatory agency finance processes. Working with line-manager and to ensure processes are followed, allowing for prompt payment/invoicing and to minimise finance queries.

    The Account Executive position is aimed at someone passionate about starting a career in digital marketing and paid social. We are looking for a candidate with the following attributes:


  • Display an eagerness to learn. You should be diligent and attentive to detail, able to listen, learn new skills, and put these into practice quickly.

  • Able to display in interest in how digital advertising/marketing works (especially on social media channels) and a have desire to further your knowledge in this area.

  • Computer literate with a good base of skills across the Microsoft Office suite of programmes (including Excel).

  • Being part of a busy agency environment we regularly work with large amounts of data so a confidence with numbers is also a must.

  • Teamwork is key to this role and we are looking for someone who is collaborative, friendly, and with a can-do attitude.


  • In return the successful candidate can expect to work as a member of a fun and engaging team that is part of a company that truly champions learning, development and will invest in your career over the long term.

    EssenceMediacom is the UK's largest planning and buying agency, with over 1,400 employees across five offices in London, Manchester, Leeds, Birmingham and Edinburgh.

    We believe in People First, Better Results. This means that through investing in our people's whole-person wellbeing, careers and capabilities and creating a culture of belonging, we achieve brilliant results for both our clients' businesses and our own. We champion individuality and diversity in our people through an abundance of initiatives and training, and attract and retain the greatest talent in the industry.

    EssenceMediacom is a member of WPP, the world's largest marketing communications services group, and part of GroupM, WPP's consolidated media investment management arm. As such, we have access to the richest data, most robust benchmarks and most advanced capabilities in the market. This helps us provide comprehensive solutions to all marketing challenges.

    About GroupM Nexus:

    GroupM Nexus UK is a community of more than 1000 specialists comprised of Search, Social, Programmatic & Display, and Ad Tech Ops teams from across the GroupM agencies. GroupM Nexus is designed to help accelerate our clients' businesses by leveraging the power and capabilities of GroupM and its agencies, through partnerships with the world's leading digital platforms, advanced accreditations for digital practitioners or continued development and deployment of industry leading benchmarks.

    About the Paid Social team @ EssenceMediacom North

    The Paid Social team works to plan & execute market-leading social advertising campaigns for our clients across a variety of social media platforms. We are a team of approximately 14 people working on a mixture of clients that include Butlins, Pentland, 3M and Vertu. The team are based at the WPP Manchester Campus office at 1 New Quay Street, Manchester, M3 4BN.